The Shift to Analytical Marketing
The capabilities and tools we have now for insightful marketing analysis have never been available in the history of the discipline of marketing. In fact, growing technology such as the internet and...
View ArticleA Holistic Marketing Approach Backed by Analytics
Two days ago we discussed a broad definition of marketing analytics; today it will be useful to break down the broad definition in order to look closer at a holistic, systematized analytical marketing...
View ArticleA Case for Analytical Marketing and Metrics
Some people try and debunk the move to analytical marketing. Their arguments are usually that the numbers don’t matter, that it’s impossible to track things such as social media, and that getting...
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